What exactly is a Blog anyway?

Don’t be scared to Blog. Be proud.

This is the first blog post I’ve written for The Wonky Agency, and in all honesty, it’s been quite difficult to get started. Writing blogs for the first time seems to have a similar effect on most new businesses, and it’s certainly something I see often when working with our clients. I think it mostly boils down to the fact that we spend too much time worrying about getting it right or perfect – choosing the perfect topic, writing in a perfect style or published at the perfect time. I was struggling with this exact dilemma myself, when I decided to carry out a Google search on ‘what is a blog’, this is what the search generated:

Finding the courage to express your business and who you are – simply and genuinely.

Okay, so, it’s just a generic Google search, but you get the idea – a blog isn’t supposed to be perfect, it’s an informal form of written expression delivered in a conversational style (don’t quote me, quote Google). We have conversations every-day, and don’t spend half as long mulling over what we are going to say, and blogs shouldn’t be treated any differently.

The lesson to be learned here? Try to approach blog writing as you would a real-life conversation with anyone you are doing business with and make it genuine, frequent and two-way. We’re seeing more and more nowadays that customers value and trust businesses that they can relate to on a human level. They want to hear that you listen, you care and most of all that you understand and want to talk. All you need to do is find the courage to start the conversation – your customers are waiting to hear from you!

We’re Wonky, and proud of it.

We started The Wonky Agency with a simple but genuine promise – to straighten out your marketing and free up your time, so that you can grow whilst doing more of what you love when it comes to running your businesses. We promise to use our blog to help you do just that.

Our Wonky ways are already helping exciting new businesses launch and grow across Surrey & Bucks, but we want to help more. Tell us – what do you want to hear? What are you struggling with? How can we help? We’re here all day, every-day to help you in any way we can. We promise that we’ll always say it simply, we’ll always keep it friendly and we’ll always do it Wonky.

Stay tuned for more Wonky blogs full of advice, inspiration & tips on growing your business or start-up the Wonky way. If you want help with your marketing, get in touch – we’d love to talk!

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