We’ve been a little slack on the old blog writing over here at team Wonky and so we’re going to practice what we preach and *try* and become a little more regular with them, this post is all about the faithful logo.
We are increasingly seeing requests for our logo design service, either from start-ups embarking on branding, website development and marketing support, or seasoned businesses looking for a refresh. It may be your business has moved in a slightly different direction, you’ve grown as a brand or may just feel the need to keep up with the competition!
Logo design can often get confused with brand and brand identity, it is easily done. Your logo however is a mark that identifies your brand. It could be a standalone symbol such as ‘that’ famous tick, or apple with a bite missing. Other elements may be a font, word or shape that form the basis of a logo.
To clear the other elements up – identity is your stationary, signage, printed materials – the messaging, colours, positioning and fonts that they use. Some brands are instantly recognisable for their identity and safeguard this as much as possible, with visual identity and guidelines in place for those that are going to reference them.
And finally, the brand – that’s what other people think and feel and say about you. Your logo should identify your brand and make you stand out from the crowd, it is your branding strategy that will tell the story and this is key to remember when you embark on logo design. It needs to be crisp, clean and easily identify your business.
We ask lots of questions when we start on a logo design project, and it isn’t something that we shy away from. What do you like and why is a common one, along with your current situation, the market that you are in, and why you want to change what you currently have.
We need to know as much as possible about your customer base too, so that we know who you are talking to in order to create something that they love (we’ll also ask about your competitors as we want to set you apart).
When we say lots, it’s more of a chat over coffee to establish things like how you are going to use/apply your logo? We don’t want to get carried away with a super cool idea if you can’t execute it. For example, will it be present on vehicle decals, or hoarding? Do you print all of your assets, or are you solely digital? These will all have an impact on the logo design process in some way, shape or form and we’ll eek as much out of you as possible without you realising!
Here’s some examples of logo’s we’ve recently completed – as you can see all are very varied in their industries and reach.
The process is very fluid, we generally provide 6-8 concepts and then move forward on one with your feedback until a design is finalised. More often than not, we’ll also update a variety of items that fall under your identity too such as business cards and letterhead whilst we’re at it.
It may be that you’ve used a variety of suppliers and outlets over the years and feel things have become a bit diluted. If so, we can help you firm up your brand identity and issue you with brand guidelines. This is o
ne key document summarising your identity which you can circulate to suppliers to ensure consistency.
If logo design or branding is on your radar at the moment, then please do feel free to get in touch (we don’t bite and love a good coffee!)